Towardist Privacy Policy
Effective date: July 12, 2026
Towardist (“Towardist,” “we,” “us,” or “our”) is an AI-powered goal-coaching app operated by Claw Ventures LLC, a Maryland limited liability company. This Privacy Policy explains what information we collect, how we use it, and the choices you have.
1. Information We Collect
Account information: email address and password (via Supabase Auth), display name, timezone, and — if you enable SMS nudges — phone number.
Goal and coaching content you provide: goals, milestones, progress notes and mood check-ins, and anything you type or upload during a coaching session.
Uploaded files (“artifacts”): documents, images, or audio you upload to give the AI coach context (e.g., a resume, a workout log, a voice memo). We extract structured information from these files (summaries, entities, dates, metrics) to power coaching. Sensitive categories (e.g., medical or financial content) are handled with extra care — our extraction pipeline may deliberately omit storing raw extracted text for these categories, keeping only the structured signal needed to coach you.
Coaching engagement history: which coaching prompts (“cues”) you were shown, and whether you acted on, deferred, rejected, or ignored them. This is how the app learns what coaching style works for you.
Notification preferences: which channels you’ve enabled (push, email, and — if activated — SMS), quiet hours, and frequency settings.
Basic product-usage analytics: we log a small set of app events (e.g., “goal created,” “cue shown,” “cue acted on”) to understand usage patterns and improve the product. These events are id/category/count-based only — no free text, no message content — by design, our analytics table structurally cannot store notes, goal titles, or coaching text.
Device/push token: if you enable push notifications, we store a device token (via Expo/Firebase Cloud Messaging) to deliver them.
2. How We Use Your Information
- To generate personalized coaching content — AI-generated “personas,” milestone suggestions, and session cues tailored to your goals.
- To extract and reference content from files you upload, so the coach can incorporate context you’ve given it.
- To deliver nudges and reminders through the channels you’ve enabled (push, email, SMS if activated).
- To send a weekly recap email summarizing your goal activity (sessions, actions taken, milestones completed). This is on by default; you can turn it off anytime in Settings, and every recap email includes a one-click unsubscribe link.
- To learn, in aggregate, which coaching approaches tend to work (e.g., “encouragement” vs. “accountability” framing) — this collective-learning signal is derived from de-identified, structured outcome data, not your raw goal text.
- To monitor and fix errors (see Sentry, below) and to answer support requests.
We do not sell your personal information, and we do not use your goal or coaching content to train third-party AI models beyond what’s needed to generate your own coaching responses (see Section 3).
3. AI Processing & Subprocessors
To generate coaching content, Towardist sends relevant goal, session, and artifact content to:
- Anthropic (Claude API) — generates coaching personas, milestone suggestions, session cues, and artifact recommendations.
- Groq — transcribes audio artifacts you upload (e.g., voice memos) into text.
Per Anthropic’s and Groq’s API terms, content submitted through their APIs is not used to train their models (this differs from consumer chat products — API usage has separate terms).
Other service providers (“subprocessors”) that support the app:
| Provider | Purpose |
|---|---|
| Supabase | Database, authentication, and file storage hosting |
| Anthropic | AI coaching-content generation (Claude API) |
| Groq | Audio transcription for uploaded voice artifacts |
| Resend | Transactional and recap email delivery (from noreply@towardist.com) |
| Twilio | SMS nudge delivery — not yet active |
| Expo / Google Firebase Cloud Messaging (FCM) | Push notification delivery |
| Sentry | Error/crash reporting for app reliability. We deliberately avoid sending goal text, coaching content, or file contents to Sentry — only technical error details. |
4. SMS Messaging (Text Nudges)
SMS nudges are opt-in only and currently not active while we complete carrier registration (A2P 10DLC). When enabled:
- You will only receive SMS nudges if you explicitly opt in (add and confirm a phone number and enable the SMS channel in Settings).
- Message and data rates may apply.
- Reply STOP at any time to cancel. Every SMS nudge includes this opt-out instruction.
- We do not share your phone number or SMS opt-in status with third parties for their own marketing purposes. Your number is used solely to deliver Towardist nudges via our SMS provider (Twilio).
- If a message to your number fails permanently (e.g., you’ve opted out, the number is invalid, or it’s a landline), we automatically stop sending to it.
5. Email Communications
- Nudge emails and the weekly recap email are sent via Resend from noreply@towardist.com.
- The weekly recap is on by default; you can disable it in Settings or via the one-click unsubscribe link in any recap email.
- We do not send third-party marketing email through your address, and we do not share your email address with advertisers.
6. Data Retention & Account Deletion
You can delete your account at any time from within the app. When you do:
- Your identity (email, password, phone number) is scrubbed and your login is disabled.
- Free-text content you typed or that the AI generated about you (goal titles/descriptions, coaching narrative, uploaded file names, extracted document text) is deleted or replaced with a placeholder.
- Uploaded files are removed from storage.
- Live push-notification credentials are deleted so a deleted account can never receive a notification.
- Structured, de-identified behavioral signal (e.g., “a cue with this approach style was acted on”) is retained without your identity attached, so it can continue to improve coaching quality for the wider Towardist user base. This data can no longer be traced back to you.
- This process runs automatically as part of account deletion — no separate request is needed. If you’d like to confirm anything not covered here, contact us (Section 8).
7. Children’s Privacy
Towardist is not directed at children under 13, and we do not knowingly collect information from anyone under 13. If you believe a child has provided us information, contact us and we will delete it.
8. Your Choices
- Notification channels: manage push/email/SMS preferences, quiet hours, and the weekly recap toggle in Settings.
- Unsubscribe: every recap and nudge email includes an unsubscribe/preferences link; SMS supports STOP.
- Access/deletion: delete your account in-app at any time (Section 6). For any other request (e.g., a copy of your data), contact us below.
9. Changes to This Policy
We may update this policy as the app evolves. We’ll update the effective date above and, for material changes, provide reasonable notice (e.g., an in-app notice or email).
10. Governing Law
This policy is governed by the laws of the State of Maryland, without regard to conflict-of-laws principles.
11. Contact Us
Questions about this policy or your data? Contact us at support@towardist.com.
Claw Ventures LLC
306 W Redwood St, Ste 201
Baltimore, MD 21201
United States